For Pella Certified Contractors
A website, CRM and paid media program built for independent Pella Certified Contractors. From the team behind Pella Montréal.
Results reported by Pella Montréal
Photography is illustrative and does not depict a specific project.
"Working with BSG has been a game changer for us. I don't have to handle anything: they take care of it all, and the team is super reactive whenever we want improvements to the website or the CRM. I couldn't be happier."
The program
01
A new local website with monthly content updates, local SEO and AI search optimization so your business can be discovered through Google and AI assistants such as ChatGPT, Claude and Gemini. Guided window finder and AI assistant features help visitors move from browsing to a consultation request.
We optimize for discovery. We don't guarantee rankings or AI mentions.
02
Lead capture with source tracking, assignment to a person, pipeline stages, reminders and follow-up tasks, plus visibility from first inquiry through consultation, quote and sale. The CRM evolves with ongoing improvements included in the monthly program.
03
Strategy and campaign management across Google, Facebook and Instagram, tuned around lead quality and the jobs you actually close, not clicks or impressions.
Ad spend is billed by the platforms, separate from your monthly fee.
White glove
You already have a business to run and crews to schedule. Our job is to carry the marketing and follow-up systems and report back plainly.
A single person who knows your market, your team and your numbers. No ticket queues.
Web, content, CRM and paid media specialists handle implementation and the ongoing work each month.
We sit down with actual inquiries, quotes sent and jobs sold, then adjust the plan for the next month.
Case
These are live features we designed, built and run for another Pella operation. It is the same stack we would set up in your territory. Screenshots are from the working system.
Explore the live Pella Montréal site (opens in a new tab)A short guided quiz on the Pella Montréal site turns product questions into a shortlist and a clear next step.
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An assistant answers common homeowner questions and offers quotes or consultations, in English and French.
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The aggregate dashboard the Pella Montréal team uses to see leads, consultations, quotes sent and close rate.
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Next step
Request a 30-minute growth review. We look at how homeowners find you today, where inquiries are getting lost, and what a first 90 days would cover.